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Read more about the article The > $300 Laptop Search

The > $300 Laptop Search

  • Post author:John McElhenney
  • Post published:November 24, 2024
  • Post category:Open Social

I don't know how anyone makes money on a $150 computer. Free shipping. Free returns. Amazon is going to lose money on this one. I did want it to be cool. It was not.

Continue ReadingThe > $300 Laptop Search
Read more about the article DELL GREEN? How Dell Dropped Their Biggest Green Initiative

DELL GREEN? How Dell Dropped Their Biggest Green Initiative

  • Post author:John McElhenney
  • Post published:October 2, 2024
  • Post category:Digital Marketing/Open Social

Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.

Continue ReadingDELL GREEN? How Dell Dropped Their Biggest Green Initiative
Read more about the article ShareFair.ai – let’s pay musicians for music

ShareFair.ai – let’s pay musicians for music

  • Post author:John McElhenney
  • Post published:September 19, 2024
  • Post category:Leadership/Open Social

Music Sharing That's Fair! Last night I was wondering about streaming music and the mess that has Taylor Swift making millions per month on streaming while most of us earn…

Continue ReadingShareFair.ai – let’s pay musicians for music
Read more about the article Facebook Advertising Is Bad Business

Facebook Advertising Is Bad Business

  • Post author:John McElhenney
  • Post published:March 9, 2024
  • Post category:Facebook/Open Social

What Facebook is not prepared for me to do is use Facebook to build a network and not pay them to help.

Continue ReadingFacebook Advertising Is Bad Business
Read more about the article LinkedIn Help Is Broken

LinkedIn Help Is Broken

  • Post author:John McElhenney
  • Post published:February 14, 2024
  • Post category:Open Social

LinkedIn used to be about connections, networking, and information sharing. Some of that is still happening within the groups, but LI for the most part is a JOB SITE.

Continue ReadingLinkedIn Help Is Broken
Read more about the article Flipping the Bird at the World: *Social Media* Cancels Itself

Flipping the Bird at the World: *Social Media* Cancels Itself

  • Post author:John McElhenney
  • Post published:February 13, 2024
  • Post category:Leadership/Open Social

Today, your algorithm in the cloud knows where you are going to have lunch. It knows you're about to buy shoes and backpacks for both of your lovely kids.

Continue ReadingFlipping the Bird at the World: *Social Media* Cancels Itself
Read more about the article Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

  • Post author:John McElhenney
  • Post published:February 5, 2024
  • Post category:Digital Marketing/Facebook/Open Social/Social Media Marketing

When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.

Continue ReadingGoing TRIBAL: Foundations of an Active Community Site – SXSW 2024
Read more about the article What We Can Do About Facebook’s Awful UX and Organic Reach?

What We Can Do About Facebook’s Awful UX and Organic Reach?

  • Post author:John McElhenney
  • Post published:January 31, 2024
  • Post category:Digital Marketing/Open Social

Until there’s an alternative marketplace for that kind of reach, I’ll keep paying Facebook. I’ll even pay them to reach my SUBSCRIBED AUDIENCE. But it’s not right.

Continue ReadingWhat We Can Do About Facebook’s Awful UX and Organic Reach?
Read more about the article Essential Twitter Lessons: Be Real, Be Here Now, Join a Conversation

Essential Twitter Lessons: Be Real, Be Here Now, Join a Conversation

  • Post author:John McElhenney
  • Post published:January 29, 2024
  • Post category:Digital Marketing/Open Social

Twitter requires a lot of patience. I know that sounds ridiculous when talking about the micro-posting network. But hear me out.

Continue ReadingEssential Twitter Lessons: Be Real, Be Here Now, Join a Conversation
Read more about the article Marketing & Monetization Are Killing Social Media

Marketing & Monetization Are Killing Social Media

  • Post author:John McElhenney
  • Post published:January 23, 2024
  • Post category:Facebook/Open Social

With all the hype about TikTok and ChatGPT we're all just about saturated by media and social media bombardment. LinkedIn used to host compelling conversations. Facebook used to share your…

Continue ReadingMarketing & Monetization Are Killing Social Media
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